Monday, October 16, 2006

Steve Jobs is a true marketing genius

Newsweek:
Microsoft has announced its new iPod competitor, Zune. It says that this device is all about building communities. Are you worried?

Steve Jobs:
In a word, no. I've seen the demonstrations on the Internet about how you can find another person using a Zune and give them a song they can play three times. It takes forever. By the time you've gone through all that, the girl's got up and left! You're much better off to take one of your earbuds out and put it in her ear. Then you're connected with about two feet of headphone cable.

Me:
Steve Jobs is widely known in the business for his "reality distortion field", but sometimes you've just got to sit back and appreciate the art form he makes of it.

Who else could get asked about a feature a competing product is coming out with that his product doesn't have, and spin it so well. That feature isn't all it's cracked up to be, and besides you have a better shot at getting the girl without it.

There's marketing spin, but this is art.

4 comments:

Noons said...

now if someone could figure out how to "get the girl" with Oracle features...
(EG)

Jeff Hunter said...

Hey baby, are those partitions or is it cold in here?

Noons said...

:-)

I like BIG buffers, can't deny it!

Jeff Hunter said...

gives a whole new meaning to "hit ratio", eh?